AVPro Edge

Sioux Falls, SD (February 21, 2023) – AVPro Edge, a leading-edge industry innovator and global leader in high-performance HDBaseT and HDMI video distribution products, alongside revolutionary MXNet 1G plus new 10G AV-over-IP platforms, announced today its new partnership with ProSource, the largest specialty and consumer electronics audio, video and integration group in the United States. A cooperative, member-governed, not-for-profit group representing more than 600+ custom integrators and specialty retailers with annual sales totaling more than $6 billion, helps independent dealers stay relevant to consumers and keeps the specialty A/V channel competitive.    

With ProSource Academy and Prosource University, AVPro Edge shares ProSource's focus on industry education by hosting Imaging Science Foundation display calibration seminars around the world, which enriches our insight into the mechanics of making video images with pristine fidelity. With Murideo, our testing and verification instrument division, we host AVIXA and CEDIA accredited classes for audio/video signal distribution design and troubleshooting techniques, while touching on the importance display calibration plays in delivering the highest caliber system performance possible not only with our products, but with all manufacturers' devices in the signal path.

"We could not be more pleased nor honored to be a vendor partner with ProSource. Our products start as innovative designs which address technology gaps in the marketplace with continued refinements made possible by our unrelenting desire to listen to integrators who contend daily with on-site issues not easily envisioned in the lab. This communication allows us to tailor AVPro Edge components to directly meet the needs of the integration community, " said Jeff Murray, CEO of AVPro Edge.  Murray continued, "What is exciting is to have access to ProSource's more than 600 integration companies for their ideas about products they feel would serve theirs and their clients' interests.  This interaction keeps our industry vibrant and keeps our engineers in their labs testing new theories and ideas".

AVPro Edge Chief Technical Officer, Matt Murray, added, "Partnering as a vendor with ProSource at a time when 8K displays and AVRs are in need of connectivity support is especially exhilarating. There is a great deal of confusion in the marketplace and a high degree of uncertainty, perhaps somewhat warranted due to a lack of content, however, there are also a myriad of reasons why integrators should carefully consider implementing 8K high-bandwidth products into new proposals and for client upgrades. We welcome new opportunities to discuss this with ProSource members."