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Christie, a leader in high-performance display solutions for professional markets, is recognized as one of the most innovative manufacturers of projection systems and multi-windowing processors. Christie consistently sets the standard by being first to market with some of the most advanced projectors and complete system solutions – all backed by industry-leading warranties, service and support.

Model: M 4K25 RGB

Christie® M 4K25 RGB pure laser projector re-imagines and reinvents the rugged and reliable M Series industry workhorse with innovative, cutting-edge RGB pure laser technology.
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Renowned winery upgrades to RGB pure laser projectors
Posted on Tuesday, August 8, 2023
Renowned winery upgrades to RGB pure laser projectors

NAPA VALLEY, Calif. – Christie® is excited to share that its projection solutions are illuminating the ceiling of Palmaz Vineyards' fermenting room. Six M 4K25 RGB pure laser projectors display real-time data from each of the 24 fermentation tanks.

Palmaz Vineyards spans 600 acres and features an 18-story winemaking facility that has been built into Napa's Mount George, with over five city blocks of tunnels that have been dug underground.

At the heart of the winery is the fermentation dome that houses 24 fermenting tanks on a carousel. The grapes from the vineyards are transported here to be fermented into wine during a delicate and intensive 60-day process.

"It's a complicated process - the fermentation is exothermic which produces heat, so the temperature is constantly adjusted. It's a complex equation. But this is something that any first-year enology grad student can do. So why work with the very best winemakers as we do? Because of the other things that you can't put numbers to," says Christian Palmaz, COO, Palmaz Vineyards. 

Palmaz wanted to strike a balance between the creativity needed to develop their award-winning wines, and the data to inform the process of fermentation. They created a software system called Fermentation Intelligence Logic Control System (FILCS) which takes millions of calculations per second from inside each tank.

Instead of limiting this robust amount of data to an app on a tablet or desktop, Palmaz Vineyards decided to make this information available to its team of winemakers via projections on the ceiling of the fermenting room to enable a collaborative process.

"We wanted something that worked for them [the winemakers] and we wanted to make it hands-free. We didn't want them living on a screen; it's isolating. We had the idea to put all of that information on the surface of the dome. That's when I started looking into projection technology," says Palmaz.

"I happen to be a pilot, and during my annual training, I was in a flight simulator and wondered how they got this perfect curved and blended image. I walked around to the front of the simulator, and lo and behold I see six or seven Christie projectors," says Palmaz. "I called Christie the next day, and we got to work."

Palmaz originally installed Christie M Series projectors. "We needed a huge amount of clarity, brightness, and durability. We used the original M Series for over a decade and then upgraded to the M 4K25 RGBs for even more brightness. They are incredibly bright." The increased brightness of the projectors also allows the Vineyard to run the room with more lighting, ensuring a safer work environment.

RFID sensors on each tank can identify which winemaker is in front of the tank and display customized data on the domed ceiling.

"Color is really important," says Palmaz. "Because of our thermographic displays, color means something to us. Seeing the dynamic color effect – as the temperatures change when pump-overs occur – it's like varying shades of bathwater. You're talking about a 5–6-degree change in temperature in the tank. But the range of color [that the projectors display] helps to visualize slight variations in temperature."

"It's something we noticed with the newer projectors, they have such a wide color gamut and better color accuracy. It translates to us having a better understanding of the temperature and how it's distributed inside the tank," says Palmaz.

"Over the last decade, Christie has invested significantly in the development of RGB pure laser illumination systems that deliver more than twice the color of a typical laser phosphor projector," says Joel St-Denis, director of product management, Christie. "In third-party research conducted in 2016, we found that 78% of survey respondents indicated 'color fidelity' as one of the most important factors when buying a projector."