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Shure Incorporated

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Shure Introduces Incentive Auction Resource Center
Posted on Thursday, January 19, 2017

Anaheim, Calif., January 19, 2017 – To better serve wireless users as spectrum availability and regulations continue to evolve, Shure Incorporated has announced an online Incentive Auction Resource Center that summarizes the status of the auction and provides links to relevant tools and product information.

The ongoing incentive auction of spectrum in the 600 MHz band has caused concern and confusion for many wireless microphone users, resellers, and installers. Even those who have been diligently following FCC announcements and regulatory filings are uncertain of how impending changes could affect the wireless equipment that they already have or that they plan to purchase.

For wireless users who want to check on the progress of the auction, the Shure Incentive Auction Resource Center provides a clear view of the status of the current stage of the incentive auction. The Center also includes an auction timeline, straightforward explanations of how the process works, and information about how the auction will affect wireless users and how Shure is updating its wireless product lines in preparation. Visitors can request email alerts to receive status updates as they occur.

Because it’s a mix of complex technical concepts and regulatory jargon, it has been difficult to find accurate and timely information that is easy to understand.

“The Incentive Auction is extremely complex,” said Mark Brunner, Vice President of Corporate and Government Relations at Shure. “It has been difficult for wireless users to find information that is accurate and timely, yet easy to understand. The Incentive Auction Resource Center is designed to keep them up to date and let them know what Shure is doing to address their wireless needs, now and in the future.”

For more information, please stop by the Shure booth (Hall A, booth #6540) at the 2017 NAMM Show, or visit the Incentive Auction Resource Center page on the Shure website at http://www.shure.com/americas/incentive-auction-resource-center.  

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